Business Development Classroom
David methe /
Professional /
Management
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Question:-
how we can promote our company as brand ?
Answer:-
Hi
Branding is a process that will develop your company as a Brand,and every process need time,so invest time and surely you will achieve your goal and follow below text.
Branding
There should be only one integrated communication theme that governs all aspects of your brand, whether online or offline your brand must reflect consistency.
Creating and implementing the below in compliance with your brand guidelines will ensure your company is presented with one unified, cohesive and professional image, addressing your customers in English is important, you need to consider your target audience, therefore adding the native language of your target audience is as important, your marketing material should include:
- Company Profile
- Generic Company Brochure
- Product Catalogs
- Branded Folder
- Branded CD’s
- Customer testimonials
- Press Releases
- A unified presentation template, also be sure all employees use it.
- Short 1-3 minutes promotional videos that promote the company and its products to be used on multiple platforms (YouTube, Exhibitions, Reception area, etc.).
- A unified company signature for emails and make sure all employees use it.
7 Branding Strategy
1) Purpose
2) Consistency
3) Emotion
4) Flexibility
5) Employee Involvement
6) Loyalty
7) Competitive Awareness
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